The Specialty Coffee Association of America, which watches consumer spending of high quality coffee says that Americans spent $12 billion in 2006. TWELVE BILLION DOLLARS! On coffee? Wow! If you’re saving $20 a week by drinking less coffee (or taking it from home) and you’re 30 years old, eliminating that one bad habit will mean $84,000 in your pocket. Yup, $84,000! That some pretty expensive coffee.