Gails Blog

There’s nothing like a great back-to-school sale to get a person’s juices flowing. Shopaholic or not, the new school season brings out the crazed consumer in most. Clearly there are smart and not-so-smart ways to arm our kids with all the stuff they’ll need to face a new school term, but the distinction is not always clear. So here are some guidelines:

DO shop the sales. You can make your dollar go a lot further by gathering up the flyers and doing a little prep work. I buy my kids’ next season’s clothes at the end of the current season, usually at fifty to seventy percent off. Add up the cost of a snowsuit, boots, and the next-size school wardrobe and the savings are huge.

DON’T buy things you don’t really need no matter what a great price they’re going for. Going out of business sales and retail closures can tempt even the savviest shopper. Make a list before you go and stick to it. 

DO involve your kids in the experience. Giving them a budget to work with for school supplies or at least part of their clothing purchases will initiate them in the budgeting process. Help them to set priorities and to determine quality.

DON’T be unilateral, as in “You can’t buy that. It’s stupid.” Once you give your child the money you also have to ante up the responsibility or she won’t learn a thing. If she’s determined to make a bad purchase (in your opinion), let her. The consequences will teach the lesson. Just don’t stick your hand back in your wallet to rectify the situation when she sees the error of her ways. With responsibility should come accountability. Let her earn the money to rectify her problem.

DO hold off on shopping until you’ve done a complete inventory of what your child has and what he needs. If last year’s jacket still fits, that’s one less expense. And if you wait until he’s back in school to do the school-supplies run, you’ll end up getting what he needs, not what he thinks he needs.

DON’T forget about extra-curricular expenses such as sports equipment, music books, uniforms and the like. You’ll likely have to come up with extra money during those first few weeks of school to cover all sorts of activities, so hold some back when you’re off shopping.

DO stick to your guns about what you can afford to spend on your child’s clothes. Even if she has to have that jacket, you can say “No.” She won’t break. You could, of course, allow her to upgrade using her own money to make up the difference between what you’re prepared to spend and the brand she absolutely has to have

DON’T miss the opportunity to guide your kids. This is your job. Remember to keep talking about the cost in terms of what else that money could buy, as in “Sam, I know you really want those jeans, but you also wanted to save for your ski lessons. Which one’s more important to you in the long run?”

DO show your children your budget so they have realistic expectations. Many parents hate to talk about money with their kids. And they’re dead set against disclosing the realities of their financial circumstances. Then they get ticked when their children don’t show sufficient appreciation for how hard they have had to work to provide those no-name jeans. Well, if you don’t tell ‘em, how are they supposed to know? Being smart about money isn’t intuitive. It’s learned. And you are your children’s most influential teachers… of both good habits and bad.

DON’T burden your kids with the horrors of your financial mistakes. If this seems to be a contradiction of what I just said, it’s because there’s a fine line between being up-front and truthful with children, and burying them in reality. Kids deserve to feel safe. Telling them you haven’t got the money to buy groceries doesn’t add to their sense of security. What you want is to create a sense of reality for your children, not to worry them to death.